Diamond & Key
Services
branding
illustration
shipper design
A Napa Valley Cabernet Sauvignon by four-time NBA Champion Klay Thompson & nine-time gold glover Nolan Arenado. Made by Joe Harden, winemaker at Nickel & Nickel.
While Nolan and Klay could have chosen an easier path into the wine industry by collaborating with a big winery and selecting barrels to blend, that would run counter to their focus on excellence. Klay and Nolan wanted to understand the entire winemaking process and ensure that their wine expresses their life-mission.
They turned to Joe Harden to find a special vineyard of Cabernet Sauvignon and take the time to create something truly memorable. Panek Vineyard, located in Napa Valley’s St. Helena, met that criterion, and in 2018 they harvested their first vintage of Diamond & Key. Just as Klay and Nolan have distinguished themselves in their athletics; with this wine Joe Harden has done so as well.
The Diamond & Key brand merges the worlds of professional basketball and baseball through a distinctive icon that marries both the baseball diamond and basketball key. Contrary to the typical approach to celebrity wines, Diamond & Key is a serious wine that needed to positioned amongst the top Napa Valley brands. To reinforce this, we included classic Napa Valley label elements, typefaces and bottle shape.
Credits
Designed by Emilio Domingo at Offset. Photos by George Baker